What is The Black Cat? We don't know. We received an invitation that read "You Are Invited". It was weird but we were intrigued. Soon we were instructed to create an identity for them. This was the only instruction. Weird, right? With no further details provided we went ahead with what we believed the brand to be. Regal, confident, stoic and stealthy, like a cat. We approached it the same way they approached us, direct and sure. The strong, brutish colors provide the strong, serious mood.